Nearly 27.1 percent of viewers are planning to attend a party, and 15.3 percent plan to throw a party.
Game-related spending falls into categories including food and beverages (71.3 percent), team apparel or accessories (8.6 percent), decorations (6.4 percent), and furniture or a new entertainment center (2.4 percent).
Of those planning to watch the game, at least 5.1 million will buy a new television specifically for the big day, compared to 4.5 million surveyed in 2011 and the 3.6 million in 2010.
“With a few weeks of anticipation ahead of them, it seems millions of Americans are already planning to have a knock-out good time for Super Bowl XLVI,” says Mike Gatti, executive director, RAMA. “Hot on the heels of a solid holiday season, many
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