Sunwoo has signed agreements for a series of mixable toys, trading cards and an online game that already boasts more than 4.5 million registered users globally. In Korea, the introductory Mix Master line became the fastest selling boys' toys on the market.

The 2D and 3D animated series debuted in Korea on JEI TV, Tooniverse and KTV and on Cartoon Network across Asia in June. The series will launch in Europe and U.S. next year.

"We are delighted with the level of interest in this series and we will be confirming new partners in the upcoming months,” says Moonju Kang, managing director of Sunwoo.