You can submit your entries at the BLE website,
and the deadline is Sept. 3. Entries must be new concepts with their roots in publishing, television or art and design, and have no licensing deals yet done or pending. Candidates must convince the panel of the creative originality of their idea, as well as its suitability to extend into other product categories by licensing. The winner receives a fully furnished, walk-on stand at BLE 2011 and all the marketing and PR support associated with being an exhibitor, so that they may bring their concept back to market next year.
The panel is chaired by Helen McAleer, managing director of Walker Books, and she is joined by Dissero Brands’ David Todd, Kids Industries’ Gary Pope and 4Kids Entertainment International’s Sandra
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