Studio100's "Bumba" Adds Partners in Spain

The new partners include Medialive for a coloring book (spring), sticker book (spring) and cardboard reading book (summer); MIO for vanilla and strawberry ice cream flavors; and SAICA for swim and beach inflatables, sand and outdoor toys, arts and crafts and back-to-school products (spring/summer).

The Bumba licensing program already includes plush in Benelux, Germany, Austria and Switzerland. The series teaches children development and interaction skills by following Bumba, a clown, and his friends Bumbalu the clown, Nanadu the bear, Tumbi the elephant and others.