TV ratings for Zodiak Kids’ and Spin Master’s kid’s series, “Redakai” have been steadily climbing since its global launch this year, bolstering strong toy sales in Europe. A1 Comics predicts that the Redakai Trading Card Game, which launched in specialty toyshops over Easter, will be one of the hottest toy properties of 2012.
“We are proud to be bringing ‘Redakai’ to (Licensing Expo) with so many important elements in place, from key broadcasters in all major territories and a world class toy partner, to an on-going product rollout plan supported by extensive TV and in-store promotions,” says Patricia de Wilde, senior vice president, Zodiak Kids CP Paris. “Together with the positive results we have seen so far, both from TV ratings and retail sales, we are anticipating a very active market for ‘Redakai.’”
Zodiak Kids is presenting Redakai in Booth 3761 at Licensing Expo this week in Las Vegas, Nev.