Scott, whose U.S. clients include Leanin Tree, Leap Year Publishing and Hotline Products, specializes in selecting puppy, kitten, horse, scenic, car and bikini images for many calendar, puzzle and greeting card companies.
With 15 years of experience heading the licensing department for a major calendar company, Scott considers herself a photo editor who understands what clients want.
"Every company needs mainstream flat-fee-per-image photography," she said. "This business isn't always about advance royalty fees for licensed characters. There's still a big market out there for quality generic images, and it's nice to know you can still get great images without a royalty fee."
Scott believes the market is growing. "Leap Year Publishing has moved into supermarkets and is expanding [into] drug
She predicts that key photo trends for 2012 are zen landscapes, puppies and kittens, super sports cars and beefcake/cheesecake shots. Cute puppies and kittens are a perennial favorite—last year Scott helped produce 15 calendars that featured the cuddly animals. "Expect to see black-and-white photography of kittens and puppies with maybe one element of single color," she said. Bikini calendars should also be big in 2012. The difference this year is that the subjects don't have to be famous models.
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