Striker Partners for Ted Products

The cornerstone product will be, of course, a teddy bear, although this is a teddy bear with a twist. Commonwealth Toys has designed four different-sized talking plush bears that spout foul-mouthed phrases.

MacFarlane collaborated closely with licensees and Striker for the Ted product range, which also includes customizable mugs, cell phone covers, aprons and t-shirts from CafePress, headwear and accessories from Concept One, apparel from Ripple Junction and bobble heads and Pop! figures from Funko.

For distribution Striker plans to focus on teen- and young-adult skewing retailers such as Hot Topic and Urban Outfitters.