Striker Partners for Ted Products

Striker Entertainment has partnered with Media Rights Capital for a line of Ted products, based on the recently released Seth MacFarlane film.The cornerstone product will be, of course, a teddy bear, although this is a teddy bear with a twist. Commonwealt

April 6, 2018

Striker Partners for Ted Products
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The cornerstone product will be, of course, a teddy bear, although this is a teddy bear with a twist. Commonwealth Toys has designed four different-sized talking plush bears that spout foul-mouthed phrases.

MacFarlane collaborated closely with licensees and Striker for the Ted product range, which also includes customizable mugs, cell phone covers, aprons and t-shirts from CafePress, headwear and accessories from Concept One, apparel from Ripple Junction and bobble heads and Pop! figures from Funko.

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For distribution Striker plans to focus on teen- and young-adult skewing retailers such as Hot Topic and Urban Outfitters.

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