Striker Entertainment has partnered with Media Rights Capital for a line of Ted products, based on the recently released Seth MacFarlane film.
The cornerstone product will be, of course, a teddy bear, although this is a teddy bear with a twist. Commonwealth Toys has designed four different-sized talking plush bears that spout foul-mouthed phrases.
MacFarlane collaborated closely with licensees and Striker for the Ted product range, which also includes customizable mugs, cell phone covers, aprons and t-shirts from CafePress, headwear and accessories from Concept One, apparel from Ripple Junction and bobble heads and Pop! figures from Funko.
Most of the Ted merchandise will roll out in October, timed with the home video release, but the talking bears will be available for pre-order on CafePress in mid-August.
For distribution Striker plans to focus on teen- and young-adult skewing retailers such as Hot Topic and Urban Outfitters.