Collective Brands and Li & Fung Retailing have partnered to launch kids' footwear brand Stride Right in Greater China and Southeast Asia.
The agreement sees a newly formed subsidiary of Li & Fung Retailing, called LiFung Children Holdings, marketing the Stride Rite brand and its range of children's footwear through stand-alone stores, shop-in-shops and e-commerce in Hong Kong, Mainland China, Taiwan, Macau, Singapore and Brunei. The first retail outlets will open next month in Hong Kong, Singapore and Malaysia, followed by stores in China in 2011.
"We are excited to partner with LiFung Children Holdings to bring the Stride Rite brand and its rich heritage position and commitment to children's growing feet to Asia," says Sharon John, president of Collective Brands Stride Rite Children's Group. "We look forward to bringing shoppers across the region our range of products that deliver the 'rite' technology for children combining style and quality, as well as a store format dedicated to properly fitting the child and servicing parents and grandparents."