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Strawberry Shortcake Renews in Brazil

The direct-to-retail deal will see products in categories including apparel, accessories, children and infants’ bedding and bath products in 30 stores throughout the country.

The DTR deal will also create a designated Strawberry Shortcake area within Pernambucanas.

“Pernambucanas has been great to work with and we look forward to continuing our relationship to bring even more great products to our fans in Brazil,” says Carla Silva, vice president of global licensing, AGP. “We’re very excited to create this ‘store within a store’ so that we’re able to merchandise all of Strawberry Shortcake’s products together.”

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