McDonald's kids' meals are getting a Strawberry Shortcake twist this month in North America, according to American Greetings Properties and global agent Cookie Jar Entertainment.
Girls can collect one of six 3-inch scented Strawberry Shortcake poseable plastic dolls with the purchase of a Happy Meal or Mighty Kids Meal now through Oct. 14.
"As global licensing agency for Strawberry Shortcake, Cookie Jar is excited to continue its relationship with McDonald's, the world's No. 1 quick service food retailer, on our fourth Happy Meal promotion in North America since 2006," says Michael Berreth, Cookie Jar's head of marketing. "The outstanding amount of consumer impressions is really a great way to celebrate Strawberry Shortcake's 30th anniversary and kickoff the premiere of her Berry Bitty Adventures on The Hub on Oct. 10."