Strawberry Shortcake Expands Abroad

In Malaysia, AGP has renewed its partnership with apparel company Yong Chang Industries, in a deal brokered by licensing agent Medialink. Yong Chang will continue to focus on children’s apparel for the Strawberry Shortcake brand in specialty, fashion and mass-market stores.

In Mexico, where Strawberry Shortcake is known as Rosita Fresita, licensing agent Exim has brokered a new partnership for AGP with Pacific for Rosita Fresita-branded bicycles, tricycles, scooters, skateboards and electric ride-ons. Product will be available this year.