In Malaysia, AGP has renewed its partnership with apparel company Yong Chang Industries, in a deal brokered by licensing agent Medialink. Yong Chang will continue to focus on children’s apparel for the Strawberry Shortcake brand in specialty, fashion and mass-market stores.
In Mexico, where Strawberry Shortcake is known as Rosita Fresita, licensing agent Exim has brokered a new partnership for AGP with Pacific for Rosita Fresita-branded bicycles, tricycles, scooters, skateboards and electric ride-ons. Product will be available this year.
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