Stella's program for Domo in the territories will focus on apparel, bags, fashion accessories, gaming accessories, music and stationery/giftware. Product distribution is planned for specialty and convenience retailers, including Jay Jays. A viral campaign will support the brand launch.
"It is so cool to be adding Domo into our portfolio of properties," says Grahame Grassby, managing director of Stella Projects. "Domo is already a viral superstar around the world and we intend to create an exciting license program that captures the DNA of this pop icon by mirroring opportunities already successfully created in the U.S., plus also implementing innovative ideas originated from grassroots in Australia."
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