License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Stardoll Unveils Licensing Program

Innovative Artists has launched a multi-year, multi-partner licensing program for Stardoll, the world’s largest tween and teen online fashion and social community. 
The deal positions the Stardoll brand, best known in the virtual world, in the

The deal positions the Stardoll brand, best known in the virtual world, in the retail space for a back-to-school debut. It includes an exclusive partnership with leading retailer J.C. Penney that features girls’ apparel, accessories, footwear, hosiery and cosmetics, with additional categories rolling out next year.

Master toy partner Mattel will produce a collection of fashion dolls based on the Stardoll experience. Geared towards both the collector and activity based fan, the dolls will debut at Toys ‘R’ Us in November.

“Stardoll is one of the most exciting and unique brands that I have ever seen in the licensing arena,” says Maggie Dumais, partner and head of licensing and brand development for Innovative Artists. “It is an incredible, groundbreaking opportunity to bring to life the creativity and imagination of girls on a worldwide scope. We are thrilled to be a part of the Stardoll brand experience.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.