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Star Wars Ranked No. 1 for Boys

The NPD Group has ranked Star Wars the No. 1 toy property and license for boys 6 and older and the No. 2 licensed toy property overall for 2011. Six years after the last film from the franchise was released in theaters, the brand remains relevant through

April 6, 2018

The NPD Group has ranked Star Wars the No. 1 toy property and license for boys 6 and older and the No. 2 licensed toy property overall for 2011. Six years after the last film from the franchise was released in theaters, the brand remains relevant through its animation, videogames, publishing and innovative partnerships.

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