Course of the Force has partnered with the Jel Sert Company’s Otter Pops for this year’s Star Wars-themed charity relay run. The partnership includes branded on-site activities and a Facebook promotion to carry the official event lightsaber. Otter Pops will also be at each relay stop, offering item giveaways and free freezer pops.
Taking place July 7-11, the Course of the Force is a five-day relay race held in conjunction with Lucasfilm, Nerdist Industries and Octagon to raise proceeds for the Make-A-Wish foundation. Enthusiasts of the Saga come dressed in their favorite Star Wars or popular culture character and hand off a custom Hasbro Ultimate FX Lightsaber at quarter-mile markers.