A Squared Entertainment, an international children's entertainment company, and Tata Elxsi, part of the 70 Billion USD Tata Group, signed a memorandum of understanding to create a joint venture that will create, develop and distribute original brands, including animated entertainment and digital gaming.
"Combining A2's creative development, brand management and multi-media distribution expertise with Tata Elxsi's exceptional animation capabilities and technological innovation gives us a tremendous advantage in today's competitive children's marketplace," says Andy Heyward, co-president of A Squared. "Not to mention the powerful stable of brands that is already in development with personalities ranging from Warren Buffett to Martha Stewart, Gisele Bundchen and Stan Lee. This is just the start."
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