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Sprout Launches Licensing Program

Preschool TV channel Sprout has announced that it will launch a licensing program this summer with new products based on the network’s shows “The Sunny Side Up Show” and “Noodle and Doodle.”  In addition, Sprout is prepa

In addition, Sprout is preparing for the debut of “The Chica Show” in November with a collection of merchandise featuring the series’ chicken who rose to fame as the co-host of Sprout’s “The Sunny Side Up Show.”

Partners already signed on for the new licensing program include Fiesta for The Chica Show plush and NCircle Entertainment for “Noodle and Doodle” DVDs. Sprout is also exploring other categories such as e-books and apparel.

Products will be available at specialty retailers this fall and Chica merchandise will be available beginning this month with additional products arriving in early 2013. 

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