Nickelodeon Consumer Products U.K. will launch an exclusive SpongeBob SquarePants clothing line in collaboration with Savile Row tailor Richard James. The line will be available Wednesday exclusively at the Richard James flagship store in London.The collection is the result of the first collaboration with a licensee to work across the new SpongeBob by SpongeBob range; a brand extension aimed at the high-end fashion sector.
Pieces include a yellow suit, shirts, ties and pocket squares which feature iconography and colors from the series. Each item of the collection will be individually numbered, and the signature suit is made to order.
Mark Kingston, vice president of European licensing, retail sales and trade marketing for Nickelodeon Consumer Products, says: “This unique collaboration sees SpongeBob propelled into the very high end of men’s fashion, cementing his style credentials. The creation of the SpongeBob by SpongeBob brand extension and this top-end range by Richard James is testament to SpongeBob’s broad appeal, which has taken him into the high profile fashion sector.”