April 6, 2018
The collection is the result of the first collaboration with a licensee to work across the new SpongeBob by SpongeBob range; a brand extension aimed at the high-end fashion sector.
Mark Kingston, vice president of European licensing, retail sales and trade marketing for Nickelodeon Consumer Products, says: “This unique collaboration sees SpongeBob propelled into the very high end of men’s fashion, cementing his style credentials. The creation of the SpongeBob by SpongeBob brand extension and this top-end range by Richard James is testament
to SpongeBob’s broad appeal, which has taken him into the high profile fashion sector.”
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