SIA is official charity of the Flora London Marathon 2008 and this deal will see Classic Sonic the Hedgehog being featured throughout SIA’s participation in the marathon and other athletic events next year, including the Great North Run, the Hydro Active Challenge, and the London Triathlon.

The character will be featured on running vests, a dedicated Web site, and as part of the charity’s marketing and advertising campaigns until the end of 2008.