Toy maker Spin Master is teaming up with McDonald’s USA to provides Zoobles and Liv toys for McDonald's Happy Meals starting April 29.
On Friday, McDonald's North American guests will find eight Zoobles characters in a variety of different colors in Happy Meals. Zoobles will be featured in McDonald's Happy Meals in various regions globally this fall. Spin Master is also working with McDonald’s to feature their popular girls fashion doll line Liv in Happy Meals globally this year.
"Partnering with a global leader such as McDonald’s is an exciting part of our marketing plans for Zoobles and Liv,” says Harold Chizick, vice president of communications and promotions for Spin Master. "We're expanding both brands into hit global properties, not only just with toys but also including robust licensing programs as well."