Kimberly-Clark has partnered with Marvel Entertainment to bring Spider-Man to GoodNites Underwear.
This is the first licensing agreement for the Goodnites line.
"We are thrilled to partner with Marvel to license their iconic characters for GoodNites Underwear," says Dave Caputo, senior brand manager, GoodNites. "Marvel Superheroes are unique individuals who overcome challenges. We know how much kids love Spider-Man, and including these character designs on GoodNites Underwear will further help kids and their parents feel more positive and normal while they are coping with bedwetting."
Beginning this month, GoodNites Underwear for boys will feature graphics of the famed web-crawler, available for a limited time only.
"We are continuing to look for unique opportunities to extend our characters into new categories,” says Paul Gitter, senior vice president, Marvel Licensing. “The child care category is a growing sector for Marvel and we are excited to be partnering with a category leader like Kimberly-Clark and the GoodNites brand."