Sperry Top-Sider, the nautical lifestyle footwear brand, is expanding into product categories beyond footwear, including luggage, watches and eyewear. New product collections will launch in spring 2013 at Sperry Top-Sider specialty retail stores, premium department stores and specialty retailers in the U.S. and Canada.
Hartmann has signed on to make branded luggage; Geneva Watch Group will produce watches; and European fashion accessory and eyewear company L'Amy America will create sunglasses and ophthalmic eyewear.
The new partners join a growing program that includes belts, small leather goods, hosiery, swimwear, headwear, scarves, gloves and shoe care.
"This licensing initiative is a critical next step for Sperry Top-Sider as we aim to connect more broadly with our target consumer and to position Sperry as the leading nautical performance and lifestyle brand across the globe," says Gregg Ribatt, chief executive officer, performance and lifestyle group, Collective Brands which oversees the brand.