The characters of Sesame Street such as Elmo, Bert, Ernie, the Cookie Monster, Grover and Zoe have been mascots of the park attraction since 2008, but Sesame Adventure marks the first attraction, built with an investment of €15 million.
Planeta Junior is the licensing and television agency for Sesame Street in Spain and Portugal. In these markets, the brand has more than 20 partners covering more the 40 product categories.
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