Space Enterprises, licensing agent for pre-school property The Hive, has signed Mookie Toys as master toy licensee across several major territories.
Mookie Toys has already created a plush line for the property. The new master toy partner will now produce a variety of toys for U.K., Ireland, Australia, New Zealand and South Africa. The Hive program boasts several partners, including Jupiter Toys, EMI Publishing, Moonpig, Blues Clothing and Aykroyds TDP.
A major retail launch is set for Spring/Summer 2012 that will incorporate an initial DVD release through ITV DVD.
"We are delighted to be extending our relationship with Mookie Toys - one of our key commercial partners for The Hive," says Mark Hurry, director of licensing at Space Enterprises. "Mookie are already aware of the strength and popularity of The Hive through the existing plush deal and this new agreement represents an appreciation of the brand’s huge global popularity and ongoing licensing potential.”