Southern Comfort announces the launch of Southern Comfort Fiery Pepper, a fierce fusion of Southern Comfort and Tabasco brand pepper sauce. The new product is set to hit shelves in the U.S. this month.
The alcoholic beverage is a balanced mixture of genuine whiskey, and the premium flavors of Southern Comfort, infused with original Tabasco brand pepper sauce.
"This partnership between Southern Comfort and Tabasco brand strikes the perfect balance between sweet and heat and brings together two iconic brands for a one-of-a-kind product," says Mark Bacon, vice president, managing director, Southern Comfort. "Fiery Pepper gives our consumers another unique way to enjoy Southern Comfort that will challenge their senses and fire up the night."
"We're proud to partner with another iconic brand born in Louisiana to create a spicy addition to the classic Southern Comfort line," says Paul McIlhenny, president and chief executive officer of McIlhenny Company, maker of Tabasco brand pepper sauce. "We look forward to a future of fiery cocktails."