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Sony Taps Six Flags, Hot Topic for Smurfs

Sony Pictures Entertainment is teaming up with Six Flags Entertainment Corporation to promote the release of The Smurfs feature film at all domestic parks and an in-store promotion at Hot Topic stores.The promotion offers customers $20 off admission to Si

The promotion offers customers $20 off admission to Six Flags parks with the purchase of Smurf-branded t-shirts at select Hot Topic stores until April 25. Additionally, Six Flags will sponsor a sweepstakes.

"After a successful pairing with Six Flags last summer on our worldwide hit film The Karate Kid, we're very pleased to reprise our relationship and add leading teen retailer, Hot Topic, to this creative, collaborative Spring Break promotion," says Gregory Economos, senior vice president, Global Consumer Products, Sony Pictures Entertainment.

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