Restaurant chain Subway has teamed up with Sony Computer Entertainment America for an instant-win promotion beginning this week to support the upcoming release of PlayStation Move.

The initiative, called Fiery Footlong Frenzy Fueled by PlayStation, includes new spicy sandwich offerings (turkey jalapeno melt and buffalo chicken), as well as a chance for fans to win a variety of PlayStation prizes when a 32-ounce drink is included in their purchase. Prizes include PlayStation Move motion controller software bundles before they are available at retail; collector's edition boxes of Gran Turismo 5, LittleBigPlanet 2 and Uncharted 2: Among Thieves Fortune Hunter edition; Sony Bravia 3-D TV and HDTV entertainment packs; PlayStation Portable entertainment packs that include a movie, game and PSP 3000; and Sony Bloggie cameras. Consumers can gain additional chances to win with the purchase of specially marked SunChips Monterey Jack and Sundried Tomato snacks, as well as select Subway breakfast sandwiches.

"PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market," says Ginger Kraus, senior director of brand alliances at Sony Computer Entertainment America. "We are thrilled to team up with Subway in the U.S. to carry on this tradition and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and Subway."