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Sony Sponsors 'The X Factor'

Fox Broadcasting, Syco Television and FremantleMedia North America named Sony Electronics as the official consumer electronics sponsor of "The X Factor," the TV talent show which debuts in the U.S. Sept. 22 on Fox. Sony Consumer Electronics prod

Fox Broadcasting, Syco Television and FremantleMedia North America named Sony Electronics as the official consumer electronics sponsor of "The X Factor," the TV talent show which debuts in the U.S. Sept. 22 on Fox. Sony Consumer Electronics products will be featured in episodes throughout the season, with key in-show integration of Sony products used on the set and an integrated multi-platform, off-air marketing partnership.

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