Entertainment studios, gaming companies and others are ready to hit Comic-Con International this week in San Diego. The fanfare will include star-studded panel discussions, exclusive merchandise and video game demonstrations.

Sony Online Entertainment has packed in a slew of activities for attendees, including hands-on game demonstrations, giveaways, a head-to-head tournament, a panel discussion and fan events. SOE will be debuting its Star Wars: Clone Wars Adventure and Magic: The Gathering—Tactics titles. In addition, Jim Lee (co-publisher of DC Comics), Mark Hamill (voice of The Joker in "Batman: Arkham Asylum" and "Batman: The Animated Series"), Marv Wolfman (The creator of "New Teen Titans" and "Blade") and Greg Miller (PlayStation executive editor) will lead a panel to discuss the upcoming rollout of DC Universe Online.

Cartoon Network Enterprises and licensee Jazwares will reveal the first action figure for animated TV series "Robot Chicken," which will lead up to the launch of a toy line. The 5-inch figure will be available this week, as well as an Adult Swim swag bag and an exclusive 2010 Comic-Con T-shirt. "Robot Chicken" co-creators Seth Green and Matt Senreich will also be on hand to sign autographs.

Toynami, which recently became the master licensee for UNKL, will also have a presence on the show floor. At Comic-Con, they will debut three toy lines with characters that include Gastro-Normous (the introductory character in the Dad Gummit Blobs line, which will be exclusively for sale at the show), SearchR and Viking. In addition, Fifth Sun has also recently partnered with UNKL for an apparel line (tees and hoodies), which will premiere in February at MAGIC. Licensing Street represents UNKL.

USA Network also returns to promote its original series "Burn Notice," "Psych" and "White Collar" with cast- and producer-led panels.

Meanwhile at this past weekend's London Comic-Con, Warner Bros. Consumer Products and DC Comics featured an exhibition of cover art and an original prop display, including the Tumbler Batmobile from Batman Begins and The Dark Knight. WBCP worked with London Film and Comic-Con to celebrate the 75th anniversary of DC Comics. The collaboration formed part of a yearlong slate of activities taking place around the world to mark the anniversary. The exhibition of DC Comics cover art from the golden age of comics through to the current day, featuring popular DC super heroes Superman, Batman, Wonder Woman and the Green Lantern, were exhibited in a dedicated DC gallery that will be branded with DC wall murals from new WBCP licensee Coolerwalls. The DC Comics exhibition featured original movie props from DC movies Batman (1989), Supergirl (1984) and Superman (1978). Visiting fans also had the opportunity to pose for pictures with life-size models of Batman and Superman, and there was an on-site shop selling a range of DC-branded products, including wall murals from Coolerwalls, posters from Pyramid and mugs and bags from Half Moon Bay. London Film and Comic-Con was held at Earls Court 2.