Sony Appoints Global Agents

Sony Pictures has added to its roster of international agents representing consumer products and theatrical promotions in anticipation of its theatrical releases in 2013 and 2014, which will include After Earth; The Mortal Instruments: City of Bones and C

April 6, 2018

Sony Appoints Global Agents
Sony.jpg

Sony Pictures has added to its roster of international agents representing consumer products and theatrical promotions in anticipation of its theatrical releases in 2013 and 2014, which will include

After Earth; The Mortal Instruments: City of Bones

and

Cloudy with a Chance of Meatballs 2

. New agents will also represent Sony Pictures’ classic film and television library.

New agents with promotional and licensing rights for

Cloudy with a Chance of Meatballs 2, After Earth

and the Sony classic portfolio, as well as licensing rights to

The Mortal Instruments: City of Bones

include Bulls Press for Norway, Denmark, Sweden and Finland; Infiniss for Korea; and Tuesday Licensing and Entertainment for Singapore, the Philippines, Indonesia, Thailand and Malaysia.

Megalicense has also been appointed to represent licensing for

The Mortal Instruments: City of Bones

in Russia.

In addition, Gustavo Antonioni, based in Sony’s London office, will be doing direct licensing deals for the EMEA region and the

U.K. for

The Mortal Instruments: City of Bones.

Megalicense and Antonioni join existing

The Mortal Instruments

representatives Lizenszwerft Brands and Characters in G/A/S; Planeta Junior in Iberia, Greece and Eastern Europe; Backstage in Italy; Bradford License in India; Forward Licensing in the Middle East; FremantleMedia in Australia and New Zealand; BR licensing in Brazil; and IMC in Argentina.

“Our films and brands have global awareness and reach. As such, we have partnered with agencies that have capabilities in both entertainment and brand licensing in order to execute the right programs locally for the Sony portfolio,” says Greg Economos, senior vice president, consumer products, Sony Pictures. “We are happy to welcome these new members to the Sony family and look forward to establishing an even bigger global footprint for our brands.”

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