Sony Pictures Consumer Products has partnered with PlayFirst for a mobile game based on the 3D, animated comedy, Hotel Transylvania. The mobile game, “Hotel Transylvania Dash,” will be a new take on PlayFirst’s “Hotel Dash” mobile game, featuring characters from Sony Pictures Animation’s Hotel Transylvania feature film, hitting theatres Sept. 28.
“For the Hotel Transylvania mobile game, we wanted a licensee who could uniquely deliver the high-quality game experience and fun on par with our movie,” says Mark Caplan, vice president of licensing and consumer products, Sony Pictures Entertainment. “PlayFirst delivers a proven, immersive game mechanic and a worldwide-recognized brand with both the ability to develop a great game and market it globally to an existing and growing fan base.”
“Hotel Transylvania Dash” will be available in the iTunes App Store Sept. 20.
“Sony Pictures Animation is pushing the creative limits of 3D animation with great story and characters in Hotel Transylvania, enabling us to deliver the kind of mobile game that will fully immerse players into a fantasy world with engaging characters and fun gameplay,” says Marco DeMiroz, president and chief executive officer, PlayFirst.