Solo Cup Co., a provider of disposable foodservice products, signed a licensing agreement with Sesame Workshop to create a line of kid-friendly paper plates, bowls, and cups, expected to hit store shelves this May.

Each package of durable cups, bowls, and plates features assorted Sesame Street designs, encouraging learning and increased parent/child interaction during mealtime. Elmo appears throughout the product line.

The product rollout will be supported by a national cents-off FSI, an interactive brand Web site, in-store floor displays, shelf signs, and print advertising. Solo is expecting these new products to help grow the kids’ segment in disposable plates and cups.