Brand development and licensing agency Art Impressions has inked its largest global deal yet for its So So Happy property. Hallmark has agreed to create a wide range of So So Happy greeting cards, invitations and other stationery, as well as party goods, seasonal gifts and arts and crafts.
“Hallmark’s global brand recognition and world-class design capabilities make it an exceptional partner for So So Happy,” says Cindy Bailey, chief executive officer, Art Impressions. “With this relationship, we will be able to offer our customers so many more options to share So So Happy’s positive message and to make it a part of the special moments in their lives.”
The teen/tween lifestyle brand includes more than 80 characters. Ten percent of profits from the program are donated to organizations that help children in crisis.
“Hallmark is very pleased to partner with Art Impressions to create a fun, meaningful personal expression product that reflects positive messages of individuality,” says Cynthia Mahoney, vice president, Hallmark Cards. “The synergies between Art Impressions, the So So Happy brand and Hallmark will further our company’s purpose of enriching lives.”
