As agent, Brand Central will develop consumer products programs based on Allstar's brands; Snuggie blankets, Benadaroos flexible building sticks, Big Top Cupcake baking sets, The Perfect Brownie baking pan and Touch n Brush hands-free toothpaste dispenser.
"Allstar has built an amazing stable of national brands through the power of direct response television," says Ross Misher, chief executive officer of Brand Central. "Their products are not only sold through direct marketing, but have strong placement at retail making them ideal for brand extension. With a continuous pipeline of new products supported by national media, we will help them further extend their presence at retail through innovative and strategic licensing partnerships."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.