Smit will take responsibility for driving the programming strategy across MTVNA’s portfolio of music brands, including pan-African music channel MTV Base, MTV and VH1.
Smit was previously with the Baynounah Media Group in Abu Dhabi as deputy director of programming for its English language service.
"We are delighted to welcome Helen into the fold at MTV Networks Africa. Her insight into youth media consumption habits and expertise in scheduling across multiple platforms will be a valuable addition to the business as we continue to expand our African TV and content multiplex," says Alex Okosi, senior vice president and managing director, MTV Networks Africa.
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