SmileyWorld Sets Sights on Novelty Contact Lenses

The contact lenses will launch in February, followed by a line of accessories in June. Both will be available from opticians, as well as through mail order, online and in stores.

"I am amazed at how creative the Smiley studio can be in creating incredible concepts for our partners,” says Nicolas Loufrani, managing director of SmileyWorld. “Our EyeMotions is probably the most interesting one of the year.”