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SmileyWorld Sets Sights on Novelty Contact Lenses

The SmileyWorld brand has signed with giftware licensee Edit to create a line of emoticon-inspired novelty contact lenses called “EyeMotions” targeted at 18 to 35 year olds.The contact lenses will launch in February, followed by a line of acce

April 6, 2018

The contact lenses will launch in February, followed by a line of accessories in June. Both will be available from opticians, as well as through mail order, online and in stores.

"I am amazed at how creative the Smiley studio can be in creating incredible concepts for our partners,” says Nicolas Loufrani, managing director of SmileyWorld. “Our EyeMotions is probably the most interesting one of the year.”

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