The Smiley Company has signed Italian publisher Dynit to produce a new line of novelties and stickers for its SmileyWorld brand. Products will be available throughout Italy this fall.
The line is targeted to children ages 5-15 and based on SmileyWorld emoticons. Products will include bracelets, pins, loose stickers and sticker packs and squeezable stress balls.
“Working alongside such strong partners as Dynit gives great weight to SmileyWorld’s wonderfully creative and expressive concept,” says Nicolas Loufrani, chief executive officer of The Smiley Company.