Originally created by Danish cabinetmaker Hans Gustav Ehrenreich in the 1960s, the hoptimist figures were re-introduced in 2009 by the company Hoptimist. The Smiley Company has partnered with Hoptimist for a range of springing smiles in a variety of colors, available in Denmark, Sweden, Germany, Holland, Belgium, Spain, France and the U.S.
The Smiley Company has also teamed up with American footwear and apparel brand Pony for a limited edition version of the M100 sneaker. The high-top sneakers feature the original Smiley logo on a yellow and black palette.
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