For the Smiley Society and Smiley brands, the company has signed Stationery Team to a three-year back-to-school deal to produce backpacks, bags, iPhone cases, notebooks and diaries for sale in Europe (excluding France) and the Middle East.
For the SmileyWorld property, Sportandem has been appointed to create back-to-school stationery in Southern European markets; Good Speed will create apparel such as t-shirts, hoodies, tank tops and sweatshirts for Japan; and Cool Cat recently launched its SmileyWorld summer collection for men and women.
Pearl Source, under the Bypac brand, will create a collection of cashmere pieces under the Smiley-Happy Cashmere brand for sale in Hong Kong and China.
And finally under the Original Smiley logo brand, Renault has launched a promotion in France. The summer campaign will give away premiums to customers as a “thank you.” Give aways include beach towels, beach balls, beach bags and confectionery, each available through May.