For the SmileyWorld property, Sportandem has been appointed to create back-to-school stationery in Southern European markets; Good Speed will create apparel such as t-shirts, hoodies, tank tops and sweatshirts for Japan; and Cool Cat recently launched its SmileyWorld summer collection for men and women.
Pearl Source, under the Bypac brand, will create a collection of cashmere pieces under the Smiley-Happy Cashmere brand for sale in Hong Kong and China.
And finally under the Original Smiley logo brand, Renault has launched a promotion in France. The summer campaign will give away premiums to customers as a “thank you.” Give aways include beach towels, beach balls, beach bags and confectionery, each available through May.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.