The collection will debut at Maison & Objet in Paris this September, presenting limited-edition artwork, which will be auctioned off for charity at the end of next year.
“What I love the most is to see talented artists coming up with a new vision of our original logo," says Nicolas Loufrani, chief executive officer of Smiley Company. "This is how a forty year old brand can remain appealing to new audiences and this is why our partnership with ArtOfBrands.com makes me happier than ever. We look forward to millions of people enjoying our art expo
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