The Smiley Company has partnered with ArtOfBrands.com to create their official 40th anniversary art collection. The collection will include 40 different images designed by a varied and international network of artists.
A touring Smiley exhibit will be held in major capital cities next year, organized with major department store chains who will partner with Smiley factory to distribute and sell Smiley’s fashion collections alongside the art in-store.
The collection will debut at Maison & Objet in Paris this September, presenting limited-edition artwork, which will be auctioned off for charity at the end of next year.
“What I love the most is to see talented artists coming up with a new vision of our original logo," says Nicolas Loufrani, chief executive officer of Smiley Company. "This is how a forty year old brand can remain appealing to new audiences and this is why our partnership with ArtOfBrands.com makes me happier than ever. We look forward to millions of people enjoying our art expo and to lots of them bringing happiness to their homes, offices, bars and restaurants with our art collection."