Smiley to Open First Pop-Up Shop in Milan

Beginning Feb. 24 and coinciding with Milan Fashion Week, Smiley will open its first pop-up shop in Corso Garibaldi. The character brand teamed up with Italian licensee Cartorama.The pop-up store will feature Smiley and Smiley World products by Cartorama,

April 6, 2018

Beginning Feb. 24 and coinciding with Milan Fashion Week, Smiley will open its first pop-up shop in Corso Garibaldi. The character brand teamed up with Italian licensee Cartorama.

The pop-up store will feature Smiley and Smiley World products by Cartorama, including stationery, plush, jewelry and bags. Other merchandise will be there from licensees such as Adventureland (clothing), Etam (underwear), N2 (jewelry), Nef Nef (homewares) and Arthes (beauty products.) The shop, which will close on March 3, will also feature a mini exhibition of Smiley pop art from a selection of Smiley photo gallery images.

"We are very excited to open this shop and test for the first time the concept of a Smiley store," says Nicolas Loufrani, chief executive officer of Smiley. "It will be the base for the future development of a Smiley franchise internationally."

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