Smiley has signed new deals in Asia, the Middle East, Africa and Europe.
French licensee Les Nunettes will create fashion sunglasses for club-goers; La Fayette has come on board in Israel for a stationery range; and Trading Compass will produce a collection of temporary, removable tattoos.
Partners who renewed with Smiley include Fashion U.K. for apparel in the U.K. and Ireland; Case Scenario for laptop and phone covers; and Beniamin for back-to-school products in Poland.
Herlitz extended its stationery and gift deal to include South Africa.
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