The Smiley Company has signed a deal with India-based licensee Archies for a new range of gifts, accessories, plush and stationery for its SmileyWorld Express Yourself brand.

The range will be aimed at the tween and young adult market and will include gifts and accessories such as clocks, mugs, flasks, umbrellas, picture frames and key rings, plush and paper products (notebooks, diaries and greeting cards).

"We are very happy to start this new collaboration with Archies," says Nicolas Loufrani, chief executive officer of The Smiley Company. "This will enable us to enter the promising Indian market for the first time and reach millions of customers through the No. 1 gift and card retail chain in the country. We cannot dream of a better partner to promote our social expression brand, SmileyWorld Express yourself."