April 6, 2018
Targeting consumer products for girls from preschool to 6-year-old, SMC plansto develop licensing and merchandising campaigns across multiple categories for the Ladybug Girl brand including dolls, plush, games, puzzles, apps, party goods, back-to-school, apparel, footwear, sleepwear, swimwear, accessories, arts and crafts, home furnishings, bedding, Halloween and more.
Ladybug Girl games, activities and printables are already available at LadybugGirl.com.
The New York Times
best-selling Ladybug Girl series came onto the children’s book scene in 2009. A new picture book,
Ladybug Girl and Bingo
, was released in May. Penguin’s National Booksellers program will feature Ladybug Girl as its official character for encouraging kids to get outside and enjoy the summer this July during the official Ladybug Girl Month.
SMC will be presenting Ladybug Girl in Booth 3268 at the Licensing Expo, June 12-14 in Las Vegas, Nev.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
