Strategic Marketing Affiliates signed on to establish and manage a trademark licensing program for the National Junior College Athletic Association.
SMA will deploy brand development, protection and revenue generation services for the NJCAA beginning May 1.
Under the new partnership, all member colleges in the NJCAA will have the opportunity to participate in a national licensing program.
“We are delighted to represent the National Junior College Athletic Association,” says Bob Bernard, president and chief executive officer, SMA. “Two-year colleges are sometimes overlooked, and we believe we can bring attention to this critical segment of collegiate sports.”