British Sky Broadcasting Group has acquired international distribution and multi-media rights management company Parthenon Media Group, in a move intended to jumpstart plans for international distribution of Sky’s original content.

Sky plans to establish a new division, focused solely generating additional revenue through the sale of Sky’s content overseas. The new division will be run by the current Parthenon team, led by, Carl Hall, chief executive officer and founder of Parthenon Media Group.

Sky is one of the largest investors in original British entertainment content, spending £450 million on commission and producing British projects in 2012. Sky plans to increase this investment to £600 million by 2014.