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Skelanimals Take on Digital, Pets

Art Impressions has announced two new partnerships for its Skelanimals brand that will bring the franchise to virtual worlds and onto pet products.Art Impressions has teamed with The Hartz Mountain Corporation for a complete line of pet toys, accessories,

Art Impressions has teamed with The Hartz Mountain Corporation for a complete line of pet toys, accessories, and bedding.

The quirky lifestyle brand, known for its skeleton animals, will be featured on a collection of pet toys, collars, leashes, pet clothing, feeding dishes and bedding at pet-supply stores in the U.S. and Canada. A partnership with

“Skelanimals are cute, yet edgy, and by design, a great fit for the pet products market,” says Stacy Kisla, senior director of marketing for toys and accessories, Hartz.  “This line will offer pet parents designer-styled products at affordable prices.”

Art Impressions has also partnered with Bare Tree Media to launch the Skelanimals as branded virtual goods. The digital products will offered for purchase via micro-transactions within social networks, virtual worlds, and mobile applications, set to begin launching this July.

“Introducing Skelanimals into our network of virtual worlds and other digital partners allows for millions of teen and young adult fans to engage online with a trend setting brand,” says Robert Ferrari, chief executive officer, Bare Tree Media. “Skelanimals will be offered as premium virtual goods for player avatars to wear, show and consume.”

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