Sketchers USA Inc. signed a licensing agreement with bebe stores Inc. to launch a line of Bebe Sport women's footwear. The line is set to launch in spring 2008 with a campaign featuring actress Eva Longoria and will launch worldwide in coming seasons. The
April 6, 2018
line will be available at Bebe Sport stores, better department stores, multibranded footwear specialty chains, and upscale footwear specialty boutiques. Terms of the deal were not disclosed.
Subscribe and receive the latest news from the industry.