The Licensing Company has been appointed to oversee a European-focused merchandise program for Skechers.

As agent, TLC will seek partners for the brand in apparel, fashion accessories, hosiery, bags, outerwear, sporting goods and luggage for men, women and kids. Skechers joins TLC's other clients, including Airwick, Bic, Jim Beam, Umbro, Cosmopolitan, Lysol, Jelly Belly, Perrier, Jeep, Michelin and Welch's.

"Skechers has evolved into a dominant global footwear brand and we're excited to develop new product categories in the European market through a partnership with TLC," says Michael Greenberg, president of Skechers. "The innovative team at TLC has exceptional expertise in this region, and we're confident that Skechers will reach an even higher level of success as we build upon our thriving shoe business in Europe."

In the U.S., Skechers licensees include children's apparel, bags, eyewear, legwear, medical scrubs and leather accessories.