Skechers U.S.A. announced that former hockey superstar Wayne Gretzky will join the Shape-ups "Comeback" campaign. This year Gretzky will be featured in a global Shape-ups push that spans television, print, viral and outdoor advertisements.
"Endorsements from Wayne and all the athletes in this campaign help us reach not only sports fans, but also new fitness-minded consumers who may be unfamiliar with the benefits of Shape-ups," says Michael Greenberg, president of Skechers.
Shape-ups, a patented technical walking shoes designed to strengthen muscles, promote weight loss and improve posture, boast a variety of styles and specialized features. The "Comeback" campaign will feature Gretzky using the shoes to help him prepare for a return to the ice.
"I want everyone out there to know it's never too late to make a comeback," says Wayne Gretzky. "I'm proud to stand behind the entire Shape-ups product line because of one simple fact - they really work."